Belly Brand Foods makes gluten-free, gut-friendly baking mixes boosted with collagen, from fudgy brownies to pancakes. Here is what it sells and the code to use.
What Is Belly?
Belly was founded by Jenny, who was diagnosed with celiac disease as a teenager and started the brand to make sweet treats from wholesome ingredients. Its mixes are gluten-free, dairy-free and free of artificial ingredients; the bundles are described as top-14 allergen-free. Each mix is enhanced with collagen for added protein and digestive benefits, and most need only butter or oil, egg and vanilla (the pancake mix uses eggs, oil and milk). Flavors include Double Fudge Brownie, Dark Chocolate Sea Salt Crunch, Cinnamon Roll Blondie, Chocolate Chip Cookie, Classic Banana Bread and Pancake & Waffle.
3 Belly Products Worth a Look
- Double Fudge Brownie Mix – $9.99 (3-pack $26.97, 6-pack $50.95): the original rich, fudgy brownie mix, made with collagen and no gluten or dairy.
- Pancake & Waffle Mix – $9.99 (3-pack $26.97): made with cassava flour for a light, fluffy texture.
- Belly Bundle – $35.96: one each of the chocolate chip cookie, brownie, banana bread and pancake/waffle mixes, a good way to try the range.
Prices as listed on bellybrandfoods.com in October 2026; they can change, so check the site for current pricing.
Pros and Cons
Pros
- Gluten-free and dairy-free, made by a founder with celiac disease
- Collagen adds protein to everyday treats
- Simple prep with a few pantry ingredients
- Multi-packs lower the price per mix
Cons
- Contains collagen, so it is not vegan
- Costs more than standard supermarket baking mixes
- You still need to add eggs and butter or oil
Who Is Belly For?
Belly is for gluten-free bakers, people with sensitive stomachs and anyone who wants a quick dessert or breakfast with cleaner ingredients.
Belly Discount Code
Use code thedowntownaly at checkout on bellybrandfoods.com.
How to Use the Code
- Go to bellybrandfoods.com and add the products you want to your cart.
- Open the cart and continue to checkout.
- Type thedowntownaly in the discount code box and click Apply before you pay.
Codes can change or expire and may exclude some items or sale prices, so confirm the discount shows up before you complete your order.
Belly FAQ
Does Belly have a discount code? Yes. Our code for Belly is thedowntownaly. Enter it at checkout on the official site.
Where can I buy Belly? The full range is on bellybrandfoods.com, which is where the code works.
Is Belly worth it? If you bake gluten-free often, the clean ingredient list and collagen boost justify the price, especially in 3- or 6-packs with the code.
Final Verdict
Belly makes gluten-free baking easy without giving up classic flavors. Start with the brownie mix or the bundle and apply the code at checkout.
Shop Belly on the official site →
Disclosure: This post contains affiliate links/codes; we may earn a commission. #ad